Lean, mean digital machine

We’re a start-up turned digital design and development studio located in the heart of South Carolina. We call Charleston home because it’s full of bomb-ass peeps and there's great food every 5 feet, but we’ll work with you no matter where you’re from. We’ve worked with startups, insurance companies, nonprofits you name it. We don’t care what industry you’re in or what kind of business you run. We just want to work with the best.

The name Krit comes from the idea of a design crit, or critique. We don’t believe in egos. We think we can always be better and that together we can accomplish more than any one of us could accomplish on our own. We strive for balance, seek greatness, and try to have as much fun as possible along the way. 🎉

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Meet The Kritters

Andrew Askins

Andrew Askins

Partner / Developer

Our fearless leader. He handles biz dev and the front end and has a knack for scoring own goals in Rocket League.

Kat Baxter

Kat Baxter

Director of Client Success

Our client advocate. She also started and runs PRT, which helps more than 20 police departments receive feedback from the communities they serve.

Bill Brower

Bill Brower

Partner / Developer

Our technology wizard. He crushes every tech problem we throw at him and answers hip hop related questions around the office.

Kevin Hoffman

Kevin Hoffman

Mobile Lead

Our lead iOS and Android developer. He's also the biggest baseball fan in the office and has been to 27/30 MLB stadiums.

Austin Price

Austin Price

Partner / Designer

Our lead designer. He’s also our resident musician. He plays the banjo, ukulele, guitar and harmonica.

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What We're About

We’re driven by a set of a few core values that ensure our company’s heading in the right direction.

No. 1

People First

There’s a reason our founders’ titles are Partner. We treat everything in our business as a partnership. When we take on a client it’s because we believe in them and want to see them succeed. When we hire a new employee it’s because we think they can help our company grow and vice versa. We’re all in this together, and we succeed by helping each other to succeed.

No. 2

Work Hard, Play Hard

We get satisfaction from working hard and pushing ourselves to do things we’ve never done before. But we also recognize the need to take a step back and unplug. So we make sure that we all take time away where we can be completely off the clock. We won’t do our best work if we’re always burning the candle at both ends. Before we were Krit, we were just friends, so we also make sure that we spend time together outside of work so that we can grow as a team and as friends.

No. 3

Do It Right The First Time

Sometimes it seems easier to do things the easy way. This way may seem cheaper or faster, but it almost always ends up taking more time and costing more money. It’s almost always worth it to take the time to do things the right way from the start. Almost. Sometimes you have to “just make it work,” in order to prevent a project from stalling out. But if we throw a bandaid on the problem we have to be committed to coming back and giving it more attention later on.

No. 4

Always Be Learning

We love to learn new things. And the time we take to learn will always end up repaying us ten fold later on. It’s one of the things that first attracted us to the idea of building a digital design studio. Technology is evolving too fast for any of us to stay a step ahead of it. There are always opportunities to learn new things. So whether it’s picking a new technology for a job or going to a conference we will never shy away from learning something new.

No. 5

Default To Transparency

We are striving to build a company where we default to transparency in everything we do. Whether it’s with our clients, our employees or our audience we intend to share everything that we can. We believe strongly that any benefits we may lose by taking this approach will be vastly outweighed by the trust we build with each other and those we interact with.

No. 6

Find Ways To Give Back

We don’t exist in a vacuum. We’ve only gotten to where we are through the help of people who came before us. So we are committed to finding ways to give back to others and to our community. Whether it’s through open source work, education, pro bono work for causes we believe in, or donating actual money, we want to be a positive impact on those around us.

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Our "Kritstory"

Like any good company, Krit has been down its fair share of winding roads and unexpected journeys. We've done some awesome stuff, had plenty of fun and met some amazing folks along the way.

  • May 2012

    Bill & Andrew start working for 52inc

    Andrew and Bill were part of the original team behind 52inc, a mobile app development shop based in Columbia. In their first summer they built and launched 5 apps and Andrew landed his first (and only) voice acting gig.

  • August 2013

    Bill, Andrew & Austin go to the Sparc Hackathon

    Bill and Andrew convinced Austin to join their team for the Sparc hackathon, where they built their first app together. They got top-ten and walked away with the Best Team Spirit award.

  • February 2014

    Krit joins the Tminus6 Accelerator

    After spending our winter break working on an application (and a kick-ass video), we joined the first class of the Tminus6 Accelerator (now called firedUP) under the name Krit to develop a new community for designers based on critique.

  • April 2014

    Krit incorporates — Our official birthday

    On April 10, 2014 Krit officially became a South Carolina corporation. Although we had been working on Krit for a few months before this, we use April 10 as our birthday and as an excuse to celebrate.

  • November 2014

    We pivot to work on Ink

    After doing some research, namely interviewing designers, we realized that communicating with clients was a much bigger problem than getting good design critiques. So we started working on a suite of tools to help designers do client work.

  • April 2015

    Ink launches with some early traction

    After months of development and beta testing, we launched a tool, called Ink, to make contracts simpler and easier for freelancers.

  • August 2015

    Andrew, Austin and Bill win first place at the Sparc Hackathon

    In our third year at the hackathon we finally took home the top prize, beating out more than 60 other teams. We built an online ordering system for food trucks, called Rodeo, that we are really proud of.

  • September 2015

    Krit becomes a full-time client shop

    After releasing Ink, it became clear that the product just wasn’t the right one for the market. After a lot of discussion and stressing out, we decided to shut down the product side of Krit for the time being and focus all of our efforts into building awesome stuff for awesome people.

  • August 2016

    Krit moves to Charleston

    We decided it was time for a new chapter in our story as a company, and so we made the decision to move to Charleston. Charleston is a vibrant city with an incredible creative community, amazing food and a rich history. It felt like the right fit and the perfect place to grow our little agency, so here we are.

  • October 2016

    Kevin joins the team full-time

    Shortly after settling in Charleston, Kevin also moved down to the Holy City to become a full-time Kritter and lead our mobile development. Kevin had been working with us as a freelancer for most of the year, so his transition to being in the office full-time was smooth as butter.

To see the next chapter in the Krit story, keep up with our blog, Ten Thousand Hours.

Go to the blog