Business

What Elon Musk gets that most people don’t

One of the things I have always loved about the startup and tech communities is the transparency. You can find huge tech companies sharing things that companies in most industries would never dream of sharing. Google and Twitter have shared millions of lines of code. Smaller startups like Groove and Buffer have shared their salaries, website traffic, even revenue. And Tesla has gone so far as to open up their patents.

I would love to pretend like this is entirely because of a set of moral principles, but that wouldn’t be very transparent of me. While I do choose to believe that the origins of this practice are based on a drive to build better companies that do good for the community, the truth is these companies have realized that there is far more to be gained than lost by sharing what others traditionally have been afraid to share. By sharing the keys to their success and the inner workings of their companies, they may be sacrificing traditional competitive advantages, but they’re gaining so much more.

The audiences that Buffer and Groove have built just by talking about their successes and mistakes have been way more valuable than any edge hiding their revenue numbers may have given them. And Tesla realized that a larger electric car market with more competitors is BETTER for the company. You don’t win by making your slice of the pie bigger, you win by making a bigger pie.

This idea of sharing is a huge part of what has gotten us to where we are today. While Tesla’s patents may not have directly impacted the company we’ve become, when we were first trying to figure out how to run a startup, we spent hours pouring over the Groove and Buffer blogs. So when we started making the shift to become a full-time design and development shop, the first thing we did was start looking for design agencies that were doing the same thing. And we couldn’t find any.

There are a couple of great companies who are sharing some of the things they are doing. Ngenworks has some great content about how to run a design agency. Our friends over at Period Three share tons of content on their blog UnmatchedStyle. And tons of agencies share open source code. But no one was taking it to the level that we were hoping to find.

And so we said, why not us?

On this blog we’re going to share everything. We’re going to break down our successes and failures for you so that you can learn from them. We’re going to give away our metrics, our billable rates, our revenues, the conversion rates on our website. We’re going to dive into our process of working with clients, and talk about what works and what doesn’t. We’ve got a long way to go and a lot to learn. I hope you’ll stick along for the ride.

If you’re reading this and have any suggestions for things we should write about, great blogs we’ve missed, or thoughts on life in general it would mean the world to me if you’d leave a comment down below. And if what we’re talking about strikes a chord with you and you want to follow along, please subscribe to our newsletter. We’re only going to send it out once or twice a month, and I promise it’ll be packed full of good content.

Andrew Askins

Andrew is our fearless leader. He writes about business, culture, front end dev and our 5% referral fee here at Krit. If you want to chat about startups, MMA or Rocket League you can hit him up on Twitter. It would make his day if you would leave a comment and/or sign up for our newsletter.