Start in the South

Learn how to build a profitable startup outside of the usual hubs. No technical skills required.

Join 1,600+ founders and get weekly lessons delivered to your inbox

Start in the South

The complete Krit guide to running ineffective user tests

Everyone says you need to do user tests. But doing a user test badly is about as useful as not doing one at all.

Read more
Start in the South

6 warning signs to look for when hiring your first developers

Hiring contract developers can be an incredible way to prove your concept. All too often though, founders end up wasting months building way more than they need.

Read more
Start in the South

The two most important questions when scoping your MVP

Imagine yourself 3 months from now. You’ve poured your life savings into bringing your app to life. But wait, something’s wrong.

Read more
Start in the South

A technical primer for nontechnical founders

You don’t have to know how to code to run a tech company. Being a non-technical founder can work to your advantage in some ways, but you need to know enough to understand what’s going on.

Read more
Start in the South

How to find a technical co-founder

Finding a technical co-founder is one of the most important decisions you will ever make. It’s also one of the earliest decisions you’ll have to make. Investors typically don’t invest in companies without any technical talent in-house. A technical co-founder is also critical to steering the ship and recruiting talent. Not to mention starting a startup is the hardest thing you’ll ever do, and having someone by your side makes a world of difference.

Read more
Start in the South

Validating your idea BEFORE you build anything

If you’re here to find the “3 easy steps to validate your new business idea,” then turn around, this article is not for you. Validating an idea is hard, and intimidating. It’s something we struggled with when we were building our own products, and something we’ve seen many of our clients struggle with as well.

Read more